Southwest Airlines
Number of pages:
11
ABSTRACT:
This 11 page paper discusses Southwest Airlines beginning with an historical background report that covers the founding of the company and its initial legal battles. The principles under which the company was founded are explained. Strategies to gain a competitive advantage is another section that reports the service and fares offered. A discussion of the company's competition follows, including examples of price wars and how Southwest overcame them as well as how the company moves into a new market. Marketing strategies are discussed beginning with their beginning strategy and the promotions they have offered. Selected fiscal data are included. The writer also discusses what a SWOT would look like if it were completed and describes some issues that could pose a threat to the company. Bibliography lists 6 sources.
FILE NAME:
File: MM12_PGSWA3.rtf
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